The leader in alert notification, Rave Wireless delivers cell phone alerts for any type of crisis communication via multiple emergency notification channels. Other mass alert and emergency alert services simply don't measure up. Rave Alert is the best notification system on the market. Only Rave Wireless provides solutions for your school emergency, sms notification and mass notification needs. With a tested history of school notification, Rave Alert provides unparalleled notification services. The leader in alert notification, Rave Wireless delivers cell phone alerts for any type of crisis communication via multiple emergency notification channels. Other mass alert and emergency alert services simply don't measure up. Rave Alert is the best notification system on the market. Only Rave Wireless provides solutions for your school emergency, sms notification and mass notification needs. With a tested history of school notification, Rave Alert provides unparalleled notification services. The leader in alert notification, Rave Wireless delivers cell phone alerts for any type of crisis communication via multiple emergency notification channels. Other mass alert and emergency alert services simply don't measure up. Rave Alert is the best notification system on the market. Only Rave Wireless provides solutions for your school emergency, sms notification and mass notification needs. With a tested history of school notification, Rave Alert provides unparalleled notification services.

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PAGE 5: UC-BOULDER CASE STUDY AND INTERVIEW

At the University of Colorado at Boulder, the opportunity to put crisis plans in action on the first day of classes was unfortunately an actual violent act. With the time recorded at 9:43 a.m., a middle-aged man who had been a temporary university employee randomly stabbed a freshman in the neck on campus at the University Memorial Center. Officials issued a text message at 10:20 a.m. to Rave Alert subscribers saying the suspect was in custody and that more information would be posted later on a school website.

Just prior to that, administrators had selected Rave Wireless' Rave Alert, which sends broadcast text messages to subscribers' cell phones. Students, faculty, and staff register their mobile phone numbers online. On the day of the incident, this message got out to 1,300 registered members.

Prior to Virginia Tech, UC Boulder had used standard methods of emergency communication such as fire alarms and sirens, and placed alerts on the school's website and portal. When re-examining their emergency notification plans, officials wanted to add text messaging due to its heavy usage by the student population. "It's a generation we are targeting. That's how they communicate," says Malinda Miller-Huey, director of web communications.
Two days after the stabbing, 6,600 new users had enrolled with Rave Wireless. Now, UC Boulder has more than 11,500 users, and 84 percent of those enrolled for text messaging are students. That's nearly one in three students. About the incident, Miller-Huey says, "It was good to know that we were able to alert students quickly. They felt reassured by that."

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